6TH ANNUAL SUMMER SALE EVENT

Happy Skin,
All Summer Long
– Up to 50% Off

Happy Skin,
All Summer Long
– Up to 50% Off

25% OFF Everything.

Up to 50% OFF Routines.

FREE Healing Lip Balm with $75+.
FREE Limited-Edition Summer Bandana with $125+.


Use Code: SUMMER25

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The Genius Breakthrough.

One mom had a crazy idea: What if you could control what controls your skin?

When her daughter struggled with relentless skin issues, she didn’t just seek answers—she created them. After 18 months of research, she developed the now-patented Heart to Heart Complex® to treat skin at the root cause.

THE WHOLE STORY →

Smiling woman holding a baby outdoors.

The Genius Breakthrough.

One mom had a crazy idea: What if you could control what controls your skin?

Smiling woman holding a baby outdoors.A pink, round, textured object resembling a scoop of ice cream.

When her daughter struggled with relentless skin issues, she didn’t just seek answers—she created them. After 18 months of research, she developed the patent-pending Heart to Heart Complex® (the famous pink ingredient) to treat skin at the root cause.

When one mom saw her daughter struggling with skin issues, she put her researcher brain to work – reading thousands of studies, decoding the science, and developing patent-pending bioactive formulas that address skin health from the root for the first time. The result? Magic potions backed by clinical research – effortless, effective, non-toxic, and made to handle everything that could upset you, embarrass you, or stress you out about your skin.

READ THE WHOLE STORY →

AS SEEN IN

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Trending Summer Skincare

SHOP ALL BESTSELLERS ➞

Simple, non-toxic, and up to 12.5x more effective than the competition.*

Simple, non-toxic, and up to 12.5x more effective than the competition.*

BESTSELLER

★★★★★ 4.76/5

The Face Cream

Our bestselling solution to balance, calm, hydrate, repair, and protect.

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$55

$46.75

$55

$44

★★★★★ 4.68/5

The Daily Perfecting Toner

The botanical formula clears pores, exfoliates, resurfaces, and softens.

$55

$46.75

$39

$29.25

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BESTSELLER

★★★★★ 4.71/5

The Clarify & Control Protocol

Bestselling acne-prone system. Loved for hormonal acne, PCOS, adult acne, and more.

$55

$46.75

$157

$117.75

($198 Value)

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★★★★★ 4.74/5

The Jumbo Body Cream

First-aid butter and foundation of your body's skin health – made jumbo.

$55

$46.75

$89

$66.75

($104 Value)

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SHOP ALL →

Take The Skin Quiz

We've got all the answer for your skin's specific needs.

START THE 2-MINUTE QUIZ →

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BESTSELLERS

Curated Root Cause Skincare™ Routines

Everything you need to take control of your skin.

Everything you need to take control of your skin.

SHOP ALL BUNDLES ➞

★★★★★ 4.76/5

The Barrier Therapy Kit

Helps repair barrier damage and supports calm, resilient skin.

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$55

$46.75

$124

$93

($144 Value)

★★★★★ 4.76/5

The Flare-Up Relief Kit

For reactive, and flare-prone skin. Loved for eczema and psoriasis. Steroid-free.

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$55

$46.75

$127

$95.25

($148 Value)

BESTSELLER

★★★★★ 4.71/5

The Clarify & Control Protocol

Bestselling acne-prone system. Loved all breakout types, including hormonal and cystic.

$55

$46.75

$157

$117.75

($198 Value)

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BESTSELLER

★★★★★ 4.71/5

The Rewind Anti-Aging Kit

A smarter way to reboot radiance without harsh actives. Retinol-free.

$55

$46.75

$164

$123

($221 Value)

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Glow Doesn’t Stop

at Your Chin

Boost your body's glow with actives up to 40x more powerful than Vitamin C.

SHOP BESTSELLING BODY CARE →

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A white tube of L’Amarue Series One Cream with a blue cap.

NICOLE'S FAVORITE (AND ORIGINAL) FORMULA

The Eye Cream

"This was our first formula we finished – and it made me cry the first time I used it! It was like my under-eyes aged backwards 5 years in about 2 minutes. It uses our Heart to Heart Complex® – made from brassica veggies – Chia Seed Oil, and Caffeine for collagen boosting, lifting, and tightening. It's the perfect retinol alternative."

Nicole

TRY THE FORMULA →

Illustration of curly kale leaves with vivid green and purple hues.Illustration of a flowering plant with green leaves and blue blooms.

Q: WHY IS IT CALLED

THE HEART TO HEART COMPLEX®?

A: Because it clears and improves the communication between your skin cells!

A round, pink blob resembling a scoop of ice cream.

"You can control what

controls your skin."

Our Mom knew that epithelial cells (skin cells) communicate with each other like a smart system. And skin issues? They start when things like stress and hormones hijack the skin cells' discussion. So she started right there at the root cause.

Q: WHY IS IT CALLED

THE HEART TO HEART COMPLEX®?

A: Because it clears and improves the cell-to-cell communication between your skin cells!

A scoop of light pink ice cream with a smooth texture.

Our Mom knew that epithelial cells (skin cells) communicate with each other like a smart system. And skin issues? They start when things like stress and hormones hijack the skin cells' discussion.


So she developed a cell-communicating ingredient from well-studied anti-cancer signal molecule, diindolylmethane, which comes from cruciferous veggies. (It's the reason why your mom tells you to eat your broccoli, actually). Help skin cells communicate better, and your skin rebalances and glows. So, our Heart to Heart Complex® was born.


Once you get to the root cause, transformative magic happens.

She developed a cell-communicating ingredient from well-studied anti-cancer signal molecule, diindolylmethane, which comes from broccoli. (It's the reason why your mom tells you to eat your veggies, actually). Help skin cells communicate better, and your skin rebalances and glows. Once you get to the root cause, transformative magic happens.

3,000+

STUDIES

SUPPORT ITS

EFFICACY

53

SKIN CONCERNS

ADDRESSED

(SO FAR)

100%

NATURAL
AND

NON-TOXIC

DEVELOPED BY OUR

MOTHER-DAUGHTER RESEARCH TEAM

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A solid blue-purple color background.
White and blue tube of L'AMA-RUE cream with a heart logo.

Skin That Speaks Louder Than Words

Over 150,000 sold to glowing customers whose skin woes are a thing of the past.

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Find Just the Thing

For Your Skin

You're just 60 seconds away from your skin's breakthrough moment.

START THE QUIZ →

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Honest Products, Honest Results

Shop worry-free with our Skin-in-the-Game Guarantee.

SHOP WORRY-FREE ➞