"I never liked cleansers – and Ande would laugh and constantly tell me I needed to start using one. But they always made my skin feel tight, made my skin feel older, and sometimes even caused breakouts. So we fixed that! We made this formulas hydrate the same way that a serum does, while still knocking out grime and the buildup that causes breakouts. It softens immediately, and you won't be freaking out, running to moisturize because it simply doesn't dry out your skin. It will make a cleanser-lover out of you!"