★★★★★
(4.4)
The Aura Balm™
MULTITASKING CHEEK AND LIP TINT
For the perfect no-makeup makeup look – easily. The Aura Balm™ is a skincare-based multitasking tint for cheeks and lips. Inspired by old-school “pot rouge” and enriched with vitamins and hydrators to keep you looking and feeling like your truest self.
Sweetness is a natural, flush pink. The perfect pink for brightening every day.
Lady is a confident berry. For when you want to have fun but also have it all together.
Sunlit is a bronzey golden-red. Looks like you've spent the day in the sun in the south of France.
Moxie is a sheer cherry red. Perfect for going out and feeling confident, but still natural.
Keeper is a sheer natural tone. Adds dimension and glow without too much color.
Pay in 4 interest-free installments
Why You'll Love It
• Sheer, buildable natural and radiant tint
• 5 always natural-looking shades
• Light on the skin. Never heavy, greasy, waxy, or sticky
• Water-free formula helps skin retain moisture throughout the day
• Hyaluronic acid makes it instantly plumping for lips and extra hydrating on cheeks
• Our Heart to Heart Complex® actively helps build collagen, strengthen barrier, calm effects of inflammation, and manage and prevent skin issues.
Key Ingredients
HEART TO HEART COMPLEX®:
Our breakthrough cell-signaling technology that works with your skin's natural processes to optimize skin health. Studied to provide a 400% boost in skin's own collagen production, 4x faster regeneration, and address more than 50 different skin concerns*.
NON-TOXIC COLORANTS: Instead of harsh, toxic, and irritating dyes, we use naturally-occurring colorants that are sensitive-safe.
AVOCADO OIL: Rich in omega fatty acids that deeply repair damaged skin.
MANGO BUTTER: Creates a lasting protective barrier anywhere you need it.
APRICOT KERNEL OIL: Silky-smooth oil that nourishes without feeling heavy.
CoQ10: Powerful antioxidant that supports skin repair and resilience.
HYALURONIC ACID: Draws in deep hydration to plump and smooth skin.
SQUALANE: Maintains perfect moisture balance without greasiness.
HORSE CHESTNUT EXTRACT: 40x more powerful than Vitamin C for lasting skin protection.
See Full Ingredient List
Free of... added stress, pretension, parabens, phthalates, sulfates, animal byproducts, gluten, soy, talc, triclosan, PAHs, PEGs, BHT, BHA, toulene, formaldehyde, fragrances, steroids, oxybenzone, ceteareth-20, ceteareth-25, quaternium-15, mercury, drying alcohols, endocrine disruptors, and more.
FAQ
"Is it a blush? A lip tint? A bronzer?"
Yes, yes, and yes! Inspired by old school "pot rouge," The Aura Balm is a multitasking color for lips, cheeks, and even eyes.
The most traditionally blush shades are: Sweetness, Lady, and Moxie.
The more bronzer and skin enhancing shades are: Sunlit and Keeper.
"Can I use it on acne or unhappy skin?"
Yes! The Aura Balm™ is formulated to actively help take care of skin concerns while it gives a touch of radiant color.
"How long does it last?"
A little goes a very long way! With daily use for lips and cheeks, you can expect each jar to last about 4 months.
"Can I use it over concealer or foundation?"
Yes! It can be used on bare skin or with other makeup products.
"What does it feel like?"
The texture is a rich balm, but it goes on very light. There is no cake-y makeup feel, no powdery residue, or waxy sensation. Skin feels hydrated, bouncy, healthy, and well-moisturized.
Reviews
★★★★★ "New favorite! This makes me feel polished and pretty without being complicated. It lives in my bag and I feel like I can add a little makeup refresh any time and know I'm doing something good for my skin too."
-Kara P. • Verified Buyer
READ ALL REVIEWS →
It's For You If...
• You like natural-looking color
• You like hydrating, non-oily formulas
• You want makeup that also good for your skin!
• You have dry, oily, normal, or combo skin
• You want an easy multitasking product
Details and How to Use
Size: 15ml / 0.5 fl oz. Typically lasts 4 months.
How to Use: After your skincare and makeup (if you're using any), apply a touch of your Aura Balm™ to cheeks, nose, etc., as you would with blush or bronzer. Build up pigment as you like. Apply to lips like lip balm. Done!
Terracycle x Nordstrom: Head to any Nordstrom location to ensure your tubes are recycled properly, via their partnership with Terracycle.
The Shades
Always natural-looking color for a nourished, lit-from-within look
Benefits & Key Ingredients
Skin-loving makeup that improves your skin while you wear it
Why The Aura Balm™ Will Be Your New Holy Grail
1.
ALWAYS NATURAL-LOOKING
You can now say bye bye to colors that look clownish and just not like you. The Aura Balm™ is beautifully balanced and buildable, sinking into the skin for a true lit-from-within look.
2.
IMPOSSIBLE TO MESS UP
Easy peasy and oh-so-forgiving. Used a little too much? No worries - keep blending. It'll balance out magically thanks to skin-identical ingredients.
3.
MULTITASKING
Lip balm, lip tint, blush, bronzer, highlighter, hydrator, and skin protectant all-in-one. Thank us later.
4.
GOOD FOR YOUR SKIN
Gone are the days of makeup that makes your skin worse, necessitating more makeup (a clever scheme, Big Beauty). The Aura Balm™ is packed with vitamins, antioxidants, hydrators, and nourishing skin-loving ingredients to actually improve your skin while you wear it.
Sensitive Skin-Safe
Vegan
Clean, Non-Toxic
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ADD TO BAG • $36